Not a game...

Multinational companies such as Warner Bros, Adidas, IBM, Dell and Toyota have taken the opportunity to brand themselves through Second Life recognising Second Life's reputation as a trendy environment.
Opening virtual offices or shops, selling and market testing digital replicas of products, and creating 3D online individuals are becoming important on the "to-do" list of those eager to become better known in the digital age.

Serious !



Even Reuters has appointed a Journalist to operate full time inside Second Life!

Top educational institutions, including Harvard Law School (which is offering a distance course via SecondLife.com this semester), are currently exploring the possibilities of the online community to greaten their appeal, scope and availability to a wider audience.

Politically, the two main candidates in France's presidential election opened virtual headquarters in Second Life, allowing inhabitants to engage in debates, attend political rallies and take part in protests in a multidimensional world that makes traditional campaign web sites seem quaint and antiquated. Sweden has even opened an embassy on Second Life ! Further examples are numerous.







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